HCI Analytics For Talent Management (ATM) certification course

HCI’s Analytics for Talent Management (ATM)

USD 1,995.00

Two-day course. Offered by the prestigious Human Capital Institute, this is the premier credential for professionals seeking to leverage data and people analytics to optimise talent management practices. Register for this course.

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Course Information

An HR Education in Applying Analytics

Understanding customer behaviours, tracking marketing and promotional channels, financial forecasting — these are all business critical tasks heavily dependent on the thoughtful collection and analysis of data. And yet by comparison, HR lags behind. In fact, 8 out of 10 practitioners reported in 2015 that their leaders continue to use gut-feel to make talent decisions.

Data is collected at every point of the talent lifecycle: applicant tracking systems, human resource information systems, learning management platforms, and performance reviews, to name a few. Why then, are HR practitioners failing to leverage and apply this information?

HCI's Analytics for Talent Management certification quote

This challenge has many roots, including limited cross-functional cooperation and incompatible technology platforms. But the most important factor: Companies lack the analytical skills necessary to support a data-driven approach to talent management.

HCI's Analytics for Talent Management certification quote by Mark Feffer

Why take this course?
To continue to be a strategic partner to the business, HR must adapt to this new approach — a focus on using data to make informed decisions around talent management. In fact, as HR teams become more specialised, the demand for skills in data and analytics grows.

HCI’s new Analytics for Talent Management course was designed to address these issues: a 2-day, interactive training that arms HR practitioners with the terminology, skills and knowledge they require to effectively navigate the world of data and analytics, by learning how to think analytically, understand basic statistical techniques, and connect talent management initiatives to bottom-line business impact.

Notable topics covered in the course include confirmation bias, crafting good questions, using natural experiments and analytical models, understanding statistical algorithms, handling objections, data presentation approaches and practical examples of applying data to talent management initiatives in talent acquisition, engagement, retention and workforce planning.

More than ever before, HR practitioners need to cultivate the ability to speak the language of data and analytics, understand the key skills required to implement a robust practice and make a case for investment in this critical area. HCI’s newest course will help get you there.

Understand and apply to predict and drive human capital.

Sample HCI Principles:
■ HR’s role is to confidently pull levers that have a predictable impact on engagement, performance and other areas of TM that then drive business. If you can predict it, you can improve it.
■ Analytics for Talent Management provides the tools to analyse any human capital situation, criteria with which you can form and evaluate hypotheses, and guidance to interpret, present and defend statistical analyses with confidence.
■ This course will explore the elements of telling a good story with data and how to handle common objections to HR data findings from senior leaders. Narrative commentary that demonstrates clear, compelling, data-driven insights are crucial to advocating interventions to drive success.

Learning Architecture

HCI offers the only comprehensive curriculum for Analytics for Talent Management. Courses incorporate the most current thought leadership, best practices, original research and new ideas into a continuously evolving, highly collaborative learning experience.

All HCI courses are built on a foundation of:
■ Substantive and contemporary content, consistent with business school standards;
■ Practical and actionable concepts, presented in case format;
■ Active involvement, engagement and participation;
■ Real-world practices, that require application of the material;
■ Use of best media and methods across learning styles;
■ Highest quality instructors in both subject matter and pedagogy; and
■ An objective emphasis on measurably improving business performance.

Learning Fundamentals
■ Optimised blended learning environment;
■ Grounded in original research;
■ Designed and taught by senior academics and executives;
■ Highly interactive, case-based and collaborative;
■ Continually updated with new content, tools and information;
■ Practical, effective and focused on measurable business results; and
■ Supported by deep informal learning resources.



Available as private in-house delivery | Kuala Lumpur, Malaysia


Available as private in-house delivery | Brisbane, Australia

Available as private in-house delivery | Melbourne, Australia

Available as private in-house delivery | Perth, Australia

Available as private in-house delivery | Sydney, Australia

This course is available as private, onsite and instructor-led over a period of two days for a minimum of 12 participants per class.

If you are keen to have this private class delivered, at your location, please contact us today.

An HR Education in Applying Analytics


Introduction (Agenda; Introductions).

Section I – The Role of Data in HR (The Transformation of HR: Why analytics matters; Types of analytics: descriptive/predictive/prescriptive; The analytics continuum; The Talent Management Value Chain: What outcomes can HR directly impact?).

Applying Analytics Case Study (Applying Analytics: Talent Acquisition at NCR).

Section II- Analytical Thinking (1.Asking Good Questions: What’s a good question?; 2.Developing & Testing Your Hypothesis: Hypothesis: a possible answer; Knowing what to measure; Use path diagrams to identify drivers and surface hypotheses; Correlation does not equal causation; Test your hypothesis with rigorous scientific methods; 3. Helpful Statistics: Sample size and control groups, Regression modeling; Assessing p-value, R, and R-squared; 4. Common Errors to Avoid: Review results in context; Confirmation bias).

Section III – Accessing the Data You Need (1. Overcoming Obstacles: Difficulties with data; 2. Types of Data: Structured and unstructured data; “Big data”; Common sources of data and how to integrate them; Privacy and confidentiality concerns; 3.Handling Data: Hands-on Practice: Spotting mistakes; Missing data; Standardising data).

Applying Analytics Case Study (Applying Analytics: Manager Performance and Employee Engagement at Google).

Conclusion Day One (Knowledge Summary of Day One : Q&A; Tomorrow’s Agenda).


Introduction (Agenda; Day One Recap).

Section IV: Analytics Practice (Working with Data: Hands-on Practice: Clean and prepare data; Integrate data from multiple sources (HRIS/LMS); Generate hypotheses based on the data; Standardise data; Test hypothesis using pivot tables; Extend exploration of data using multiple regression analysis).

Applying Analytics Case Study (Applying Analytics : Talent Retention at Credit Suisse).

Section V: Practical Steps To Get Started (1. Moving Up the Continuum: Keys to success in analytics; 2. Telling a Story with Data: The importance of narrative; Graphics and visualisation; Objection handling: How to handle push-back; 3. Building a Team: Gathering the skills you need; Getting stakeholders aligned; 4. Tips—and Inspiration: Some questions; Start small and low-tech).

Applying Analytics Case Study (Applying Analytics: Workforce Planning at GE Aviation).

Conclusion Day Two (IAP Review; Course Summary; Final Q&A).

Why HCI?

Human Capital Institute

HCI's Analytics for Talent Management Certification Course

About (This certification-led programme is by the Human Capital Institute (HCI). The Human Capital Institute provides solutions that advance the practice of human capital and strategic talent management. A global clearinghouse and catalyst for new ideas and next practices HCI is a resource for the most progressive organisations and executives in the world).

Audience Profile(195, 000 HCI members worldwide; 18 % in emerging markets; 96 % of the Fortune 500; 77 % of the Inc 500; 52,000 mid-sized firms; 726 colleges & universities; all major federal agencies and all branches of the military).

Online Talent Communities (world’s largest aggregator of open source news, information and research at the intersection of human capital and business strategy; access to over 100, 000 articles, white papers and case studies; digital library of over 1,800 webcasts, podcasts and videos; daily feed of over 200 expert blogs).

HCI Alumni

HCI Alumni (Since 2005, more than 20,000 progressive talent leaders have taken an HCI education course. As a participant, you will receive complimentary Community Membership with HCI.)

Faculty (The course is delivered by a single approved faculty member. Faculty are assigned to teach classes in any number of locations. Changes to the schedule may arise from time to time and may result in changes to assigned faculty.)

Who Should Attend

The Analytics for Talent Management course is valuable for everyone from mid-career HR practitioners doing data analytics themselves, to senior HR leaders that need to build or enhance their knowledge of data and analytics for talent management.

Individuals tasked with running analytics projects and initiatives within HR, such as employee engagement, workforce planning, and talent acquisition as well as those that lead teams of statisticians and analysts, will also find the course invaluable.


Exam Format and Conditions (multiple choice exam; exam must be taken within six months of course completion – no extension of time will be given; exam consists of between 40-60 questions depending on which course is taken; pass score of 75%); up to three attempts provided to take the exam.

Certification (In order to receive your certification you must pass a test receiving a score of 75% or higher).

Recertification (each certification is valid for 3 year period; renewal is based on continuing education credits that demonstrate currency in the field; credits may be earned by attending HCI learning events, completing additional courses or through outside educational activities; the accumulation of 60 credits extends the certification for three additional years. For the Strategic Workforce Planning (SWP) course only, you may attend an SWP Alumni Workshop and pass the exam in the last year of certification to recertify your SWP.

Once you register for a course, you will be signed up as a member on the HCI portal. You can refer to the “Education” tab of your online profile and download HCI’s Recertification Tracker which outlines the requirements for recertification credits.

Credits :(1) This programme has been approved for 11.25 Business recertification credit hours towards PHR®, SPHR® and GPHR® recertification through the HR Certification Institute; (2) SHRM has pre-approved this certification for 11.5 Professional Development Credits (PDCs) toward SHRM-CP℠ or SHRM-SCP℠ Certifications. The Human Capital Institute is recognised by SHRM to offer Professional Development Credits (PDCs) for courses named above.


A meal and light refreshments will be provided at this course.
This price is inclusive of the cost of taking the exam.

Important Note

1. Terms and conditions apply. Please visit Vertical Distinct for the full terms.
2. This course is brought to you in partnership with the Human Capital Institute and Ron Thomas.
3. Man in gray dress shirt using silver ipad image courtesy unsplash.com

Training Grants – applicable to courses in Malaysia

Human Resource Development Fund (HRDF)

Vertical Distinct Sdn Bhd is a PSMB (Pembangunan Sumber Manusia Berhad) Approved Training Provider and the courses offered in Malaysia are HRDF (Human Resource Development Fund) claimable. For guidelines and details on how to submit your application or claims to the HRDF, please visit HRDF.

This course is SBL-Khas claimable under HRDF.

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