S4M Launches in Asia
International mobile ad tech company expands its international growth
Singapore | S4M (Success for Mobile), a fast-growing international mobile ad tech company announced on 5 April 2016, their successful launch in the APAC region with commencement of operations in Singapore and the rest of APAC.
The fundamentals of Data Quality Management
Accelerated international expansion
After successfully raising $8 Million USD in funding last year, the company has accelerated their international expansion following rapid success in five other markets. The S4M family has now grown to over 85 employees with offices in the US, UK, France, Germany, Brazil and Singapore and continues to grow its global footprint and worldwide client base.
Asia Pacific is a true mobile-first region and will continue to be a leading market.
Their mobile-native proprietary technology provides advertisers and media agencies a transparent evaluation and optimisation of mobile campaigns in real-time.
“We have high hopes for the APAC region, as the mobile landscape here is set to grow exponentially. S4M’s expansion into Asia with an active office in Singapore is a significant milestone for us. This is a market with huge growth and mobile potential, and provides great opportunity,” explained Christophe Collet, CEO, S4M. “We are unique in the industry to guarantee transparency and 100% viewability. We are excited to deliver this to the APAC region.”
Mobile landscape set to grow
S4M’s APAC office is based in Singapore with operations headed by Gavin Buxton, Vice President of Sales APAC. Gavin is responsible for the regional expansion of the company and is highly active with the IAB and other industry bodies to advance the education and standards of the mobile digital space within APAC.
“Increasing mobile adoption has led to a fundamental transformation in consumer behaviors. Asia Pacific is a true mobile-first region and will continue to be a leading market. Harnessing these opportunities for users and advertisers through mobile data, programmatic technology and creative innovation is key to mobile marketing success. Today, end-users are seeking non-intrusive, contextual and creative advertising experiences and S4M provides marketers a smarter way to deliver engaging brand messages,” said Gavin.
S4M (Success for Mobile) is an advertising technology company transforming mobile ads into genuine personalised content for each individual user. S4M provides programmatic expertise and campaign management with full transparency from ad impressions to conversions in both mobile browsers and applications. The S4M technology guarantees a standard of 100% loaded + 1 second impressions and landing pages, ensuring real clicks, true visits and viewability for clients. Founded in 2011 by mobile marketing pioneers, S4M now services more than 250 advertisers around the world. S4M, headquartered in Paris, has over 85 employees and five offices worldwide.
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