Hootsuite-Amplify

Employee Advocacy Solution Launched by Hootsuite to Boost Social Reach and Increase Employee Engagement

Empowering organisations’ employees to share company content across their social channels

 

Key Takeaway

Hootsuite launches mobile app, Amplify, an employee advocacy solution – empowering employees to become brand advocates for their organisation. Are you embracing employee advocacy?

Singapore | Hootsuite, the most widely used platform for managing social media, introduced on 15 October 2015, Hootsuite Amplify, an employee advocacy solution that helps organisations leverage their most dedicated advocates – their employees – to help promote the company’s brand.

The Hootsuite Amplify mobile app allows employees to easily share their organisation’s content across their social networks, anywhere anytime.

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According to a September 2015 Forrester report, “Advocate marketing multiplies the number and reach of voices talking about you — at a much lower cost than traditional print and paid online channels. Beyond quantity, advocate content and interactions are more valuable because buyers see them as authentic validation, not paid promotion.”[1]

According to Gallup Research, when organisations successfully engage their customers and their employees, they see a 240 percent boost in performance-related business outcomes.

Empowering employees to actively participate in sharing relevant company content and successes on their own social networks allows organisations to increase employee satisfaction. At the same time, this mobile-centric solution also means that employees can build or strengthen their own personal brand. According to Gallup Research, when organisations successfully engage their customers and their employees, they see a 240 percent boost in performance-related business outcomes.

Ryan Holmes

Ryan Holmes

“Employees want to actively contribute to an organisation’s success,” says Ryan Holmes, CEO of Hootsuite. “Amplify makes it easy for employees to share approved content with their own social networks, empowering them to be advocates who are engaged and connected with their company.”

Hootsuite Amplify makes it simple for organisations to extend the reach of their social media campaigns. Organisations will be able to:
1.boost awareness of brand, product and social responsibility campaigns;
2.increase employee engagement, happiness, and retention; and
3.measure and optimise team participation, content performance and social reach.

It’s absolutely a game changer – Nikki Sunstrum, director of social media, University of Michigan

“Amplify will provide an unprecedented opportunity to activate and empower our audiences in a whole new way, allowing our team to curate the content most important to them. It’s absolutely a game changer,” says Nikki Sunstrum, director of social media, University of Michigan.

On October 29, Hootsuite will host a webinar on how organisations can empower employees to amplify social messaging. Guest speaker Laura Ramos, vice president and principal analyst at Forrester Research will join Matt Switzer, vice president of corporate development at Hootsuite to discuss:
1.why organisations should be empowering employees to amplify social messaging;
2.a framework for launching a successful employee advocacy programme; and
3.how organisations can motivate and inspire employees to become brand advocates.

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Hootsuite is the most widely used platform for managing social media, loved by over 10 million people around the globe and trusted by more than 800 of the Fortune 1000.

[1] “Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime,” Forrester Research, September 28, 2015

Headline image courtesy Hootsuite.





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